Unilever is one of the world's leading consumer-goods companies: the company produces and sells nearly 400 brands in more than 190 countries. Every day, 2.5 billion people use Unilever products. Those are distributed to 25 million retailers, from supermarkets to small convenience stores, and through other high-growth channels such as e-commerce and direct-to-consumer sales.
In daily business, their sales force travels all around France. And in order to make sure everything goes well, there must be tools, and a hotline! There relies the main responsibility of Martine Proust and her team.
For Unilever, it is essential to ensure seller-satisfaction and management. Of course, such a structure relies on a strategic tool : their internal CRM, at the center of lots of everyday tasks.
This is where Unilever and Jawg maps meet. The goal of this integration: to improve the user experience of the tool by allowing a quick view of critical information for specific stores on a map.
Recommended by one of Unilever's providers, Jawg maps and Unilever quickly started working together. For Martine Proust
the phase of contact was fast, cordial and effective.
Part of the job was also geocoding around 8000 of Unilever customer stores. Martine Proust was glowing:
I had great feedback, I asked for advice and in the end I got exactly what I needed
For Martine Proust, Jawg was already a good recommendation. Our understanding is she won’t hesitate to pass the word:
You are friendly, you know how to help, the approach is effective too. Yes, I would recommend Jawg.
Cordial, Efficient and Fast
the approach is effective